I BELIEVE IN THE POWER OF STORIES
Let me tell you some of mine ......
It all started back in South Africa where I grew up surrounded by creativity, experimentation and making new things.
My mother was always making something pretty out of paper or cloth, my father was a keen photographer who developed his own prints and my grandfather was a wedding videographer.
So it’s no surprise I spent my childhood playing with an instamatic camera and telling stories through pictures. It’s also no surprise that, on leaving South Africa at age 19, I moved to London, then Toulouse in the South of France and then to Paris for two beautiful years where I studied photography and developed my own film. From there I went to Vienna on holiday, promptly fell in love with the city, and stayed for 12 years.
As you can see, my life has been a series of experiments, explorations and intuitive next steps. I love the process of starting something new. Even more, I love new beginnings and watching new creations unfold.
“I’ve moved countries four times, learnt three and a half new languages, set up various businesses and reinvented myself time and time again.”
In 2010 I quit my part-time job and decided to become a destination wedding photographer. It was a bold move – for the first five months I had my own business, but no actual work. It was tough, but I stayed strong by attending workshops, building my portfolio and trying to get my name out there. And then, suddenly, it boomed! By the end of that year I had clinched some high calibre clients and photographed weddings in the Seychelles, Armenia and New York. Then, for the next six years, my business took me to diverse destinations including Australia, Bali, Sri Lanka, Chile, the USA, Morocco and all over Europe. I’ve photographed more than 185 weddings in 23 countries. More importantly, I’ve managed to build a career traveling the world and doing what I love.
BUILDING A BUSINESS IS LIKE TELLING A STORY
I believe in emotion and I believe in the power of stories. In fact, the reason I found success as a wedding photographer is because people connected with my “emotional storytelling”.
It didn't matter where I lived or where they lived, they could “feel” the emotion and wanted me to tell their stories. As a result I photographed couples of almost every culture and my work appeared in leading wedding magazines and blogs including Grace Ormonde Wedding Style, Style Me Pretty and Wedding style magazine. On top of that my images have graced the covers of more than 40 international books and I was awarded Photographer of the Year 2005 by Practical Photography Magazine (UK).
All of this was a lesson to me in business building and brand visioning. People are drawn to stories and emotions.
Not only that, but they will pay to be a part of them. Your audience wants to be a part of your story.
“In early 2016 I relocated my life and my business to Mallorca, Spain. Not only that, but I also started a brand-new business – this one! ”
It was a leap of faith, but something I knew I needed to do. Why? Because I was stuck in a rut and itching for change. They say a change is as good as a holiday. Maybe that’s why I gave up my beautiful home, friends, neighbourhood and regular clients. No matter how successful you are, sometimes you just need to start all over again to find the thing that speaks to your heart. I knew that if I did that I’d be stronger and happier, regardless of how hard it was along the way.
And here I am, living on a magnificent island and building a brand-new career doing what I love. Already, I have a growing business and clients who amaze me every single day and helping them highlight what is unique and amazing about themselves and their brand is the best thing I could ask for.