I like to think of meditation as weightlifting for your brain. While there is a science to it, the goal or purpose of meditation is to be within the here and now. Meditation not only helps you focus, but it can also decrease anxiety and decrease your need for sleep. That is because meditation is…

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Did you know there are 12 classic archetypes?  Each cover the spectrum from conveying comfort to creating excitement. By understanding the role of each archetype you can create a deep connection with your target market, allowing people to recognize you and what you stand for. When people understand your brand, they begin to LIKE &…

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Creating a memorable and beautiful brand should be up there in importance with profit and sales. Engaging with customers is essential for creating a memorable experience and in turn, creating a visually recognizable brand is equally important. So with that concept at the forefront, here are some of my top tips to create a beautiful…

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