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BUSINESS

Why a Strong Personal Brand is Important (and How to Achieve One)

No matter what your line of business, a strong brand is important. It’s something that every small business owner needs to invest thought, time and money into but also something that a lot of business owners overlook as trivial or unnecessary. Why having a strong brand is important Branding is a term that all small…

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Checklist for Your Personal Branding Shoot (Top Tips)

Did you know that intentional, professional photos that tell your authentic story can take your online business to a whole new level?  It’s an experience thats enjoyable and results in confidence-building Personal Brand images. That is why I love what I do and witnessing my clients transformation after they have worked with me is pure…

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What is your Brand Archetype? (The 12 Brand Archetypes)

Did you know there are 12 classic archetypes?  Each cover the spectrum from conveying comfort to creating excitement. By understanding the role of each archetype you can create a deep connection with your target market, allowing people to recognize you and what you stand for. When people understand your brand, they begin to LIKE &…

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How to Create a Beautiful Brand (Top Tips)

Creating a memorable and beautiful brand should be up there in importance with profit and sales. Engaging with customers is essential for creating a memorable experience and in turn, creating a visually recognizable brand is equally important. So with that concept at the forefront, here are some of my top tips to create a beautiful…

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Storytelling for your business through photography

Branding photography is the most obvious and visual expression of a brand, with the focus on promoting the people, products and lifestyle concepts that make your business stand out. Using photography to tell your brand story is powerful because it captures a moment in time. It tells a story. It makes us feel something in an instant.…

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How to plan a lifestyle shoot (tips & inspiration)

“Lifestyle” is one of those terms that means something different to everyone. To some it means showing lots of environment; others showing people in action; and for others a matter of styling and “attitude” in photography – a casual approach to positioning your product in locations that look like real scenes. Here an example of…

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What is Personal Branding Photography? (Tips for your first shoot)

Personal Brand Photography is for small business owners and online entrepreneurs who use photography to build their brand and online presence.  Photography that authentically shows your brand story is what your clients fall in love with and makes them become fans. It is through photography where you get to show off your unique personality and…

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