Posts by Claire Morgan
What is your Brand Archetype?
Did you know there are 12 classic archetypes? Each cover the spectrum from conveying comfort to creating excitement. By understanding the role of each archetype you can create a deep connection with your target market, allowing people to recognize you and what you stand for. When people understand your brand, they begin to LIKE &…
Read MoreHow to Create a Beautiful Brand (Top Tips)
Creating a memorable and beautiful brand should be up there in importance with profit and sales. Engaging with customers is essential for creating a memorable experience and in turn, creating a visually recognizable brand is equally important. So with that concept at the forefront, here are some of my top tips to create a beautiful…
Read MoreStorytelling for your business through photography
Branding photography is the most obvious and visual expression of a brand, with the focus on promoting the people, products and lifestyle concepts that make your business stand out. Using photography to tell your brand story is powerful because it captures a moment in time. It tells a story. It makes us feel something in an instant.…
Read MoreHow to plan a lifestyle shoot
Lifestyle is one of those terms that means something different to everyone. To some it means showing lots of environment; others showing people in action; and for others a matter of styling and “attitude” in photography – a casual approach to positioning your product in locations that look like real scenes. Here an example of…
Read MorePersonal Branding for Desirée in Barcelona
Desirée is a style and visibility strategist based in the US and helps soulful, purpose-driven women entrepreneurs who want clarity on their purpose, niche, and become a fearless confident powerhouse in their online business. Her goal is to help women feel AMAZING about themselves, their message and their beautiful brand so they can go out…
Read MorePersonal Branding for Ana in Mallorca
Ana is a lifestyle photographer and mum to twin boys who are the reason she loves to photograph obsessively! She has an infectious personality and is probably one of the most bubbly and happy people I know. She loves to capture emotions, feelings and personality in her images and I tried to bring that through…
Read MoreWhat is Personal Branding Photography?
Personal Brand Photography is for small business owners and online entrepreneurs who use photography to build their brand and online presence. Photography that authentically shows your brand story is what your clients fall in love with and makes them become fans. It is through photography where you get to show off your unique personality and…
Read MorePersonal Branding with Sharon in Mallorca
Sharon Kirstin is a success coach, author and spiritual mentor based in Germany and booked me for her personal branding shoot while attending the Divine Living Academy in Mallorca last month. Sharon helps people create the life they’ve always wanted, creating rapid breakthroughs through her psychic gifts to see your blocks (even if you can’t)…
Read MorePersonal Branding For Zari In The Bahamas
Zari is a healer, therapist and teacher working with groups and individuals in intense energy healing and creative self-discovery processes. Her work is an invitation into self-love, sensual liberation and personal freedom, which we wanted to portray in this shoot from our 3 day stay on Harbour Island, the Bahamas. Zarilove offers a range of…
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